We lost 28% of search traffic but there’s been a weird upside

Let's Unmute The Audience🎙️. Down with boring, one-way presentations 😡

Hi there!

In this newsletter:

• Learn: Stop doing boring PowerPoint presentations

• Fun: Have you tried StreamAlive’s new quiz interaction yet?

• Fix: We lost a ton of search traffic. Here’s how we’re fixing it

Think PowerPoint on Zoom or Teams is boring?

We want to change the way you think about delivering PowerPoint slides on Zoom or Teams.

In these sessions you’ll learn how your PowerPoint slides can go from talk-talk-talk to listen-talk-listen-talk.

Past events have been super-interesting with attendees bring A LOT of questions on how to setup StreamAlive to work in PowerPoint while presenting.

We have two dates for you to join.

For Zoomies…

🗓️16th September
⌚11am EST | 3pm GMT | 8:30pm IST

For Teamers…

🗓️18th September
⌚11am EST | 3pm GMT | 8:30pm IST

Have you tried the quiz interaction yet?

StreamAlive’s new quiz interaction brings out the competitive nature of your audience.

The fastest fingers win the most points.

Login to your account to try it out.

StreamAlive’s new quiz interaction is available to all users now

Here’s a link to the Geography quiz that I created in StreamAlive in case you want to see how it works.

Do you have any feature requests or things you’d like to see improved in StreamAlive?

Drop by our community and let us know!

How we’re building StreamAlive’s marketing for an LLM future

If you’re anything like me then you are turning more to chatGPT and other LLMs to answer your most complex questions.

There’s something about giving an LLM more personal context that makes the answers feel more relevant to you.

Then there’s Google’s AI overviews in the search results. Stealing clicks from companies like Monday.com and Hubspot.com which built their brands on the back of answering top of funnel questions like “effective project management”

Big SaaS products like Monday.com and Hubspot have lost a ton of value since AI Overviews rolled out because it’s decimated their top of funnel search traffic

28% traffic loss from Google search

Between March 2025 and July 2025, the StreamAlive website lost almost 30% of traffic from Google Search. Until that point, we had been growing month on month.

So what happened?

In March of this year, Google fully rolled out the AI overviews in the search results, eating up all the clicks that otherwise would have gone to StreamAlive.

Ignore that big drop on the right, that’s just the line chart resetting to zero. The dotted line shows organic search traffic during 2023-24.

Of course, these things are part of the great contract between Google and business owners. Specifically, Google can do what it wants and business owners have to gladly accept it and be thankful for whatever crumbs Google throws our way.

What you might notice in the chart above is a small uptick in our search traffic in August. In fact we got 16% more traffic from Google in August than in July

Light at the end of the tunnel with search traffic UP in August.

So what did we do?

We created more content.

For every keyword we want to rank for we’re creating different types of content.

1. Blog posts

2. Help desk articles

3. YouTube videos

4. Use case articles

The results have been pretty darn amazing. In August we noticed that the AI overviews were citing multiple content types by StreamAlive to provide an answer for various target keywords.

Throw the kitchen sink at each one of your keywords to dominate the AI overviews

Of course, the AI overviews are still eating a lot of our clicks, but it has also helped us recover a small amount of traffic.

Now here’s the weird part.

Search engine traffic that’s clicking through from an AI overview is converting BETTER than clicks without an AI overview.

In effect, the AI overview is acting like an independent advisor, pre-selling the visitor on the benefits of StreamAlive, so when they come to our website, they are ready to sign up.

The chart below shows our signup volume from search engines (sorry, I’m not allowed to reveal actual numbers at the moment!).

In August we had almost as many signups from Google as in Feb, Mar, and April when we had significantly more traffic from Google in those months.

We (like many other SaaS websites) took a big hit in May, June, and July, but recovered in August as the traffic was converting better and September looks like we’ll beat what we did in March.

SEO and search is changing, but LLMs might not be the hammer blow that kills off search traffic and conversion just yet.

Next week I’ll show you what we’re doing to increase our visibility in chatGPT and other LLMS by 237% since January.

Catch us on our social pages

If you haven’t already, check out our social media pages to stay updated on our quirky takes on the latest social media trends and the occasional piece of engagement-related advice.

All the best,

Peter and the StreamAlive team
100% human-written with ❤️