Here's a new tip we learned for running engaging webinars
The latest news from StreamAlive and the world of online, offline, and hybrid live events.
Hi there!
Before I tell you about the new webinar tip we learned, we need your help because this week we’re exhibiting at Event Tech Live in London and the startup with the most votes wins a coveted presentation slot.
It takes just 10 seconds to Visit this page, scroll to the bottom to go to the voting page, Choose StreamAlive as your favorite startup and enter your email—you won’t be added to any marketing lists!
What Will Bachman taught us about engaging webinars
Last week we had Will Bachman join us for a #StreamAliveShowcase event. Over 400 people registered and 178 joined.
I’ll be honest, when Will started speaking I thought “Whoa, slow down!”
He was going at 100mph!
But then, look at this feedback he got after the event…
“fast-paced”
“really fast”
“loved the fast overview”
There were similar comments at the end of the webinar as well.
People LOVED the fast pace.
There were 38 slides in Will’s deck and he spoke for 59 minutes.
That’s an average of 1.5 minutes per slide.
What you’ll notice is that each slide is a painting (actually an AI-generated painting that Will created using Mid-Journey).
No bullet points
No contextual diagrams or icons
No text
Each slide consisted of a concept around which Will spoke. And he didn’t dwell too long on the concept or go in-depth. He simply offered advice and moved on to the next concept.
It was a high-tempo, fast-paced session.
It doesn’t matter if you have 10 slides or 100 slides. If you can keep the tempo high, present or teach a different concept for each slide, don’t dwell too long on each slide, and deliver value, people will stay tuned in.
…as this attendance chart shows.
The webinar peaked at 146 attendees and after 60 minutes over 120 were still glued to their seats.
This chart from the StreamAlive analytics page shows that engagement also remained high throughout the session.
The last interaction (using Transient Thoughts) asked the audience what they learned from the event.
It was the most popular interaction - 85 people offered their thoughts.
Usually by the end of a webinar people are either distracted by email, tuning out, or have dropped off.
With a combination of Will’s high-tempo presentation style, combined with StreamAlive’s audience engagement tools, the audience joined and stayed tuned in throughout the 60 minutes.
We’ll be sure to use these insights in our next webinar. What about you?
The recording is now on YouTube, so check out Will’s presentation style and how he used StreamAlive to engage his audience here:
https://bit.ly/Live-from-StreamAlive
Check out our upcoming #StreamAliveShowcase events here.
The Slide-Streaming & Livestreaming TL;DR
It’s been a busy week in the world of livestreaming and slide-streaming. Here’s a rundown of the stories we’ve been reading:
🔴Zoom launches Zoom Clips - mini videos for your busy team mates
I always love the way tech companies try and obfuscate what they do behind language that no one uses. In the latest addition, Zoom launches an asynchronous video tool. Say what? When your colleagues are busy, you can record a short clip of you explaining something to the camera that might be too complicated or long to write so that they can play it when they are free.
💵Heavy tippers on a livestream reduces overall earnings
In a surprising new study by professors at Notre Dame University, it was found that if a livestream has heavy tippers then viewers were more likely to leave the stream. It appears that there is a “crowding-out” effect where people looking to get social status and recognition from the streamer puts off the rest of the audience.
🛍️Livestream commerce is coming to ‘fix’ e-commmerce (apparently)
According to Sedge Beswick, e-commerce is not working due to poor conversion rates, cart abandonment, and an impersonal experience. Livestream commerce is going to fix that because it’s fun, personal and has curated products that eliminates the endless scrolling of similar products that you might find on Amazon or other marketplaces.
Catch us on our social pages
If you haven’t already, check out our social media pages to stay updated on our quirky takes on the latest social media trends and the occasional piece of engagement-related advice.
All the best,
Peter and the StreamAlive team