StreamAlive launches on Twitch | Livestream shopping to hit $32bn | Livestreams from Mars

The latest news from StreamAlive and the livestreaming community

Hi there!

Exciting news from StreamAlive this week as our audience engagement tools are now available for Twitch!

StreamAlive for Twitch is immediately available for all users. Login now to get started.

Never streamed on Twitch before? It’s not just for gamers, there’s a buzzing community of livestreamers on the platform.

Here are some crazy Twitch stats that we found from StreamCharts:

• Over 3 million viewers at a time and tens of millions throughout a day

• Over 16 million livestreamers who pull in 5 or more viewers

• Over 100,000 livestreams are happening at any time

• 90% of Twitch streams are related to gaming but non-gaming streams are gaining popularity with the “JustChatting” channels the most popular

Coming soon to StreamAlive - Emoji’s Everywhere

Look out for the latest audience interaction feature coming soon to your StreamAlive account. With Emojis Everywhere your audience will be able to react with emojis to your questions.

Only chats with emojis will be picked up while this interaction is running and any text will be ignored.

Livestream TL;DR

Elsewhere it’s been a busy week in the livestreaming space. Here’s a rundown of the stories we’ve been reading:

Livestream Shoppers: How Much They Make, What They Buy and Which Retailers Are Winning

A new report found 93% of livestream shoppers in the US watched on YouTube and 33% watched on Twitch. US-based shoppers spent an estimated $22bn on products they saw on a livestream, with the industry projected to hit $32bn in sales in 2023. Fashion is the most popular category followed by food with most shoppers primarily watching livestreams to find a good deal.

First-of-its-kind Mars livestream by ESA spacecraft interrupted by rain on Earth

In a livestreaming-first, the European Space Agency did a deepspace livestream from Mars using its Mars Express satellite that is orbiting the red planet. It took nearly 17 minutes for each frame to travel the 200,000 miles between the two planets so keep that in mind when you next have lagging issues. It was watched by nearly 1 million people on YouTube and while Mars played ball, the livestream was interrupted by bad weather over Spain.

A summer of livestreamed gaming announcements

For years, the E3 event in Los Angeles was the primary platform for game developers to announce their flagship games. The pandemic canceled the event but game developers still needed a place to announce their games, so they turned to livestreaming. Three years later, E3 has been canceled because game developers found they could reach a wider audience with livestreaming, and this year those livestreams are bigger than ever.

Catch us on our social pages

If you haven’t already, check out our social media pages to stay updated on our quirky takes on the latest social media trends and the occasional piece of engagement-related advice.

All the best,

Lux and the StreamAlive team