Here's StreamAlive's Black Friday deal (that nearly didn't happen)
The latest news from StreamAlive and the world of online, offline, and hybrid live events.
Hi there!
Should SaaS companies be offering Black Friday deals? Should StreamAlive be offering a Black Friday discount?
To be honest, we’re not sure.
It’s generated a lot of internal discussion.
There are arguments for and against running such deals. Most of the arguments are against it.
However, since we are still a relatively young company, it means we have an opportunity to experiment.
But full disclosure: This is very likely to be our last deal ever.
30% off any StreamAlive annual plan
Here’s what you need to know:
Use this code on the payment page: BF2023
Basic plan:
$228$159.60Pro plan:
$468$327.60Pro+ plan
$1,188$831.60
You have from now until the end of November 27th (Monday, aka Cyber Monday) to claim this deal
Applicable when you pay for an annual plan (monthly plans are not included)
Valid on the first year of subscription
Here’s how the plans stack up against each other - most people opt for the Pro plan.
(Sidenote: We know the feeling when you buy something and then a few days later it is on offer at a lower price. So if you’ve just purchased StreamAlive in the last month, please get in touch with us (hi@streamalive.com) so we can make sure you are not left out)
The Black Friday deal that nearly didn’t happen
This is the behind-the-scenes story of our first attempt at offering a Black Friday coupon.
Like virtually every other SaaS product at a certain price-point, we use Stripe to process our payments.
Stripe has this handy feature where you can create coupons to provide various types of discounts on your subscription plans.
Easy enough.
Or, so we thought.
We created the Black Friday coupon above and thought nothing of it until we tried to test to see that it works.
That’s when we discovered there was no coupon field on the Stripe payment form.
Why does Stripe allow you to create coupons but doesn’t have a coupon field on the payment page?
We were flummoxed.
It took several frustrating hours of hunting through every setting in our Stripe dashboard and pouring through the Stripe documentation to find a way to enable the coupon field on the payment page.
Such basic functionality shouldn’t be hard to enable, right?
In the end we gave up and had to call in the developer (shoutout to Rohit!).
It turns out that to enable the coupon field you have to use the Stripe API and use code to make it show up.
I don’t know why Stripe made something that should be as simple as clicking a button in their dashboard so difficult to do.
But there you go. The Black Friday deal that nearly didn’t happen because there is no option in Stripe to enable coupons on the payment field.
Use the coupon BF2023 to get 30% off your annual plan now.
StreamAlive: Ask Us Anything!
Next week we are hosting a #StreamAliveAMA. It’s your chance to get a live group demo, ask questions and connect with other StreamAlive customers.
We’ll show you tips and tricks on how to get the most out of StreamAlive as well as the webinar presentation tips we’ve learned over the last year or so.
We’d love to have you join us! Even if you can’t make it, register and we’ll send you the recording afterwards.
The Slide-Streaming & Livestreaming TL;DR
It’s been a busy week in the world of livestreaming and slide-streaming. Here’s a rundown of the stories we’ve been reading:
🔴Zoom launches Zoom Clips - mini videos for your busy team mates
I always love the way tech companies try and obfuscate what they do behind language that no one uses. In the latest addition, Zoom launches an asynchronous video tool. Say what? When your colleagues are busy, you can record a short clip of you explaining something to the camera that might be too complicated or long to write so that they can play it when they are free.
💵Heavy tippers on a livestream reduces overall earnings
In a surprising new study by professors at Notre Dame University, it was found that if a livestream has heavy tippers then viewers were more likely to leave the stream. It appears that there is a “crowding-out” effect where people looking to get social status and recognition from the streamer puts off the rest of the audience.
🛍️Livestream commerce is coming to ‘fix’ e-commmerce (apparently)
According to Sedge Beswick, e-commerce is not working due to poor conversion rates, cart abandonment, and an impersonal experience. Livestream commerce is going to fix that because it’s fun, personal and has curated products that eliminates the endless scrolling of similar products that you might find on Amazon or other marketplaces.
Catch us on our social pages
If you haven’t already, check out our social media pages to stay updated on our quirky takes on the latest social media trends and the occasional piece of engagement-related advice.
All the best,
Peter and the StreamAlive team