Can you send me the logo?
The latest news from StreamAlive and the world of online, offline, and hybrid live events.
Hi there!
Before we get into this week’s newsletter, don’t forget to register for the upcoming workshop on how to better answer the question: So, what do you do? on September 27th at 12 noon EST | 9:30 pm IST.
Why do so many of us answer what we do with our job? What if you could craft a better answer that would open the door to deeper and richer conversations with the people you meet?
By the end of this interactive workshop you will have a much better answer to “what do you do?”—one that paves the way for human connections.
There will be a recording so if you can’t make it, we’ll send you the recording afterwards (register for the recording).
StreamAlive will be at Zoomtopia next week!
Next week, we will exhibit and demo our product at Zoomtopia—Zoom’s annual hybrid event.
We almost didn’t do it because we found out that we were confirmed to attend two weeks before it was due to start and long after all the official deadlines had passed.
However, we got some wise advice from one of our advisors:
Doing your first event will help you know where your marketing gaps are, saving you time in the future.
I’m not sure when a gap becomes a chasm, but we were missing (or lacked easy access to) the following…
Logos in multiple formats
A speaker bio for Lux
A high-resolution headshot for Lux
A short company description
Social media content to promote our presence at an event
Digital handouts for attendees to our session
Branded t-shirts for the StreamAlive delegates
Branded (and inexpensive) swag
And that is just on the marketing front. In addition, we had to put together an entire presentation in a few days for approval by the Zoomtopia moderators.
Like many young startups, what we were missing was a digital asset library.
It left us scrambling to pull together assets that should have been in one location but were instead distributed across laptops, cloud storage, emails, and task management tools.
Zoomtopia forced us to confront our disorganisation in less than two weeks.
It’s never too early to build your digital asset library
Your future self will thank you.
Especially if you’re considering being a part of an event (virtual, hybrid, or offline) in the future.
The goal of the library is that everyone, from team members to different departments, to third parties, have easy access to download assets (permissions granted) and not rely on requesting an asset from someone else.
But first…
An asset library is not:
Searching for and re-forwarding an email every time someone asks you for your company logo
A Slack channel with the design or marketing team where you can ask them to send you the company logo
An asset library is definitely not the Downloads folder on your laptop (🙋♂️hands up who’s been guilty of this!)
An asset library is not a single version of your logo in a low-resolution JPG
An asset library certainly isn’t going to your website home page and clicking “save as…” on the logo in the top left-hand corner!
Start small with your logo
So, how do you get started with your digital asset library?
A stitch in time saves nine. Even if it means starting small with just your logo.
Think about it.
Every time you hunt for your logo on your laptop or email.
Every time you ask the design team to send the logo in a format other than a JPG or PNG.
Every one of those moments costs time for you and potentially others, which can build up over the year.
How much time did the StreamAlive team waste in the last two weeks hunting for, or requesting, the right asset?
(Hint: too much time!)
Now, before you create a new folder on Google Drive, upload a JPG of your logo and think that’s the job done, it needs a bit more effort than that.
It means considering every possible use for your logo and planning accordingly.
8 versions of your logo every asset library should have
Your logo on a transparent background in PNG format at least 1000px wide
The inverse color of your logo on a transparent background (if your logo is placed on a website with a black background, for example) in PNG format
A square version of your logo on a transparent background in PNG format
A square version of the inverse color of your logo on a transparent background in PNG format
Your logo in a printable vector file such as an EPS or AI format (and the color model should be CMYK and not RGB)
The reverse of your logo in a printable vector file such as an EPS or AI format
Your logo as a JPG in at least 3 different sizes (100px width, 250px, width, 500px width)
Your logo in a scalable SVG format
This is just the start for your logos…
Every event and website where you have to upload your logo will have a different size and aspect ratio. If you don’t have easy access to a tool like Canva to quickly resize a logo then you’ll still be reliant on a designer to resize it for you.
The StreamAlive asset library
It’s possible to go overboard on a digital asset library.
You can use tools like Frontify and Bynder to manage all your brand assets but it’s so expensive that they can’t even put the price on their Pricing page.
At StreamAlive our asset library is available in several places for team members and external people:
Very soon we’ll be launching a media kit webpage that contains all our public digital assets in multiple formats for easy download.
This way, when the next external (or non-marketing, non-design) person asks us to send our logo, we can just point them to the web page and let them do it, saving us time.
The next event will be at Event Tech Live in London in November. Thankfully most of the assets we’ve put together can be re-used for this event.
However, we’ve already discovered that we’re missing a 2-minute about us video, so we’re working on adding a new ‘videos’ folder to our asset library!
The Slide-Streaming & Livestreaming TL;DR
It’s been a busy week in the world of livestreaming and slide-streaming. Here’s a rundown of the stories we’ve been reading:
🤖The deepfake avatars who want to sell you everything
If you don’t live in China, it’s difficult to comprehend how popular livestream shopping is—although we’ve linked to dozens of articles in these newsletters about how livestream hosts can sell hundreds of thousands of dollars of a product in seconds. Now, Chinese brands are hoping that deepfake AI technology will help them reach an international audience.
Catch us on our social pages
If you haven’t already, check out our social media pages to stay updated on our quirky takes on the latest social media trends and the occasional piece of engagement-related advice.
All the best,
Lux and the StreamAlive team